San Francisco, California
I turn strategy into stories that make brands stand out (and sound pretty freaking amazing).
About
For nearly 20 years, I’ve been writing for brands and figuring out what makes people care about them in the first place. Most recently, I was VP of Brand & Narrative at Benefit Cosmetics, leading global storytelling and creative across more than 60 markets. Before that: Shiseido, Visa, and Salesforce during its hyper-growth era.
Now I work directly with founders and teams from San Francisco, where I’m also a mom. Lately I’m deep in AI, too: finding ways to move faster at work and in life without losing the voice, tone and personality that make the work mine.
At the heart of it all? I love a good story.
Two places to find me
No. 1 · The work · Launching soon Quilt Advisory My brand and creative advisory for founder-led companies. Come here for brand positioning and voice, product naming and messaging, editorial and copywriting, and fractional brand leadership. sarah@quiltadvisory.com →
No. 2 · The life · On Substack
My Substack, where I ask the successful women I know how they actually pull it off, from meal prep to workouts to hobbies to romance. Tips, tricks and tools for making life a little easier.
Read on Substack →