I turn strategy into stories that make brands stand out (and sound pretty freaking amazing).
For nearly 20 years, I’ve been writing for brands and figuring out what makes people care about them in the first place. Most recently, I was VP of Brand & Narrative at Benefit Cosmetics, leading global storytelling and creative across more than 60 markets. Before that: Shiseido, Visa, and Salesforce during its hyper-growth era.
I work with founders and brand teams at beauty, wellness and consumer brands. I’m based in San Francisco, where I’m also a mom. Lately I’m deep in AI, too: finding ways to move faster at work and in life without losing the voice, tone and personality that make the work mine.
At the heart of it all? I love a good story.
Two places to find me
No. 1 · The work Quilt Advisory Brand and creative advisory for founder-led consumer brands in beauty, skincare, wellness and fashion. Positioning, naming, messaging and fractional brand leadership. Now working with clients. sarah@quiltadvisory.com →
No. 2 · The life · On Substack
My Substack, where I share the weirdly specific details of how working moms make it all work: meal plans, morning routines, beauty, workouts, and the ways we’re using AI to get it all done. Some of it comes from my own life and some from the women I admire most. New posts every Monday and Friday.
Read on Substack →
Speaking
I also speak and run workshops on brand storytelling, using AI without losing your voice, and what working moms really want from brands. For podcasts, panels and events: sarah@quiltadvisory.com